3 Tips for Creating a Mobile-Friendly Email – Regie.ai

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1. Keep subject lines short - On a small mobile screen people typically see between 30-45 characters of the subject line, depending on which email client they use.

• Use the Mobile Preview and inspect if your subject lines are too long.

2. Use mobile-friendly formatting - Use email body formatting that makes it easy for the reader to skim to find what they need.

Use short paragraphs, multiple new lines to increase white space, headers, bullets or number lists to break content down into sections, making important information easy to find and understand.

• While using the Mobile Preview, can they read the entirety of your email in 1-2 scrolls?

3. Get to the point fast and include a clear CTA - People often check their emails on mobile devices in between tasks -whether on the go, in a line, during a quick break.

The reality is, mobile readers are skimming their emails. Therefore keep it short, purposeful and ensure your CTA tells them exactly what action to take next.

• The Email Analyzer is an excellent resource to analyze your entire email message to ensure your following best practices.