Getting Started with Personas – Regie.ai

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Persona Creation in Regie

What are Personas?

A Buyer Persona is a detailed profile of the sort of person that fits your target audience or ideal customer.

Establishing your Buyer Persona in RegieOne opens the door to a variety of opportunities such as targeted audience expansion, a simplified sequence creation process, and relevant persona-driven messaging generated by our AI Agents and AI Co-Pilot solution.

How are Personas established in Regie.ai?

When getting started with Regie, the Regie Team will ask for a list of your ICP/Persona profiles.

Personas in Regie are built based on the following:

• Job titles
• Company size
• Location/region.

Knowing the specific job titles of your ideal customer are incredibly important in the Persona creation process, as this is how Regie is going to target the right people, with the right message to them.

Therefore it is crucial to put extra thought into what sort of job titles you want Regie to target.

Persona specific Pain Points and Value Propositions 

To help Regie.ai understand the problems/challenges each of your Personas face and the solution you provide to address these challenges, in the onboarding process we will ask for each Persona's Pain Points and your unique Value Proposition.

This information helps Regie create persona-driven messaging that is relevant and personalized to your target prospect.

Learn more about Pain Points & Value Proposition Best Practices by clicking here.

How Regie matches prospects to Personas

Regie.ai identifies relevant personas by matching job titles through string recognition—essentially, it scans the Personas added to Regie for specific job titles such as 'Data Scientist' or 'ML Engineer' and categorizes them accordingly. 

Common job title abbreviations like VP (Vice President), CEO (Chief Executive Officer), and Senior (Sr.) are also recognized automatically and are accounted for.

Once a string match is found the outreach content is generated using AI, tailored specifically to each persona, ensuring the language and messaging aligns with their role.

The Regie Team will work closely with the team to determine if using an exact match approach to Personas or if the closest or "fuzzy match" is most appropriate for your use case.

How Regie.ai uses Personas for Audience Expansion

Personas are used to generate persona-driven messaging and used by our AI Agents for Audience Expansion. So whether you have a target set of accounts that you need prospects discovered for, or you want Regie to help source net new prospects and accounts, Personas ensure Regie is finding the right prospects to sequence.

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